Assistant Store Manager

Swiss Cottage

Retail Management

38.75 hours per week

Permanent

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As an Assistant Store Manager at Vision Express, you’ll support the Store Manager in overseeing the daily operations of the store. This includes managing the team, ensuring excellent customer service, achieving sales targets, and maintaining the high standards of visual merchandising and store presentation.

You’ll be a strong, visible presence on the shop floor, leading from the front and adapting to the needs the store. A key part of your role will be to drive conversion of our eyecare plan and grow wearables sales, coaching and motivating the team to maximise every customer interaction and deliver commercial results.

You’ll assist with administrative tasks such as stock ordering and management, cash handling and reporting. You’ll play a key role in creating a positive and productive work environment, ensuring the store meets its business objectives while maintaining a strong focus on customer experience.

This is a great opportunity for someone, preferably with optics experience who is ready to step up into a store leadership role and develop their career within an ambitious environment.

All our colleagues play a key part in our mission of helping our customers to ‘Step Out in Confidence’ by providing tailored and effective eye care and eyewear solutions, helping customers maximise their visual potential and enhance their lifestyle.

Benefits

• Free eyewear annually with immediate eligibility
• Monthly bonus potential up to £350 plus uncapped commission
• Family and friends discount of up to 75% with free eye tests
• 33 days annual leave with the opportunity to buy or sell holiday
• Employee Assistance Program offering confidential support for your wellbeing
• Opportunities to get involved in the OneSight EssilorLuxottica Foundation

Skills and experience we value

• Optics or retail experience preferred, with a desire to step into leadership
• Highly adaptable, with the ability to thrive in a fast-paced environment
• Strong presence on the shop floor, leading by example
• Proven ability to drive sales and improve conversion, particularly within eyecare plans and wearables
• Being customer‑obsessed and delivering exceptional service
• Influencing and motivating others with a positive attitude
• Active listening and showing empathy towards customer and colleague needs
• Staying calm, supportive, and solution-focused in challenging moments
• Working collaboratively to achieve store targets
• Bringing positive energy and representing the brand with confidence

Why Vision Express?

At Vision Express, you’ll be part of something bigger. With over 550 stores across the UK and Ireland, you’ll have opportunities to share knowledge, develop new skills, and progress into store management and beyond.

We believe our differences make us stronger. Diversity, inclusion, and mutual trust are core to our culture, helping us reach our goals and deliver exceptional results together.

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Where you'll be working

4 Harben Parade, , Finchley Road, London, NW3 6JP, United Kingdom

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Why Join Us

We are Pioneers bringing heritage into the future

We’re deeply rooted in our legacy – proud of where we came from, yet always innovating and improving the rules of the eyewear and eyecare game. We never stop learning, nor would we want to. We see our search for innovative solutions as an ongoing journey, not a destination. We’re curious – keeping up with trends, gathering insight, and thinking about where we can go next.

Take me there

Application Process

APPLICATION PROCESS

We’re thrilled that you’re considering applying to work with us. As a first step, you’ll need to submit your online application via our careers site. That’s when we review your application against role requirements. Unsuccessful applications will be informed by email.

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